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FSA/HSA Eligible Beauty

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8/1: Too Faced Peach Collection Launch

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8/8: Milani Baked Beauty Event

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8/8: Smashbox Dual Filter Foundation Event

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Coming Soon: Semi-Annual Hairspray Sale

8/24-10/4

Foundation Color Matching

Swatch 3 foundation colors on jawline to determine proper shade

Correct & Conceal

Correct/conceal facial redness, blemish, and under-eye darkness

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Enhance appearance and color of lips

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Shape & fill for beautiful brows

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Enhance your eyes with a bold wing.

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Murad Facial Services

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North American Hairstyling Awards

JCPenney is proud to be the presenting sponsor of the 2026 North American Hairstyling Awards at Premiere Orlando.

This national platform allows creatives to compete in pushing the boundaries of innovation artistry, and expertise. Finalists & winners alike establish significant credibility and notoriety within the community.

With 2 of our very own as finalists in both the Hairstyling & Makeup categories, JCPenney benefits as a real authority in the field.

Look Good Feel Better

JCPenney Beauty + Salon is proudly partnering with nonprofit Look Good Feel Better to host workshops nationwide for individuals undergoing cancer treatment. Our salon pros will teach the beauty & styling techniques that improve appearance, confidence, & self-esteem.

You can learn more about Look Good Feel Better and their life-changing mission here:

https://lookgoodfeelbetter.org

AHA Go Red for Women

JCPenney is the official beauty partner of Go Red for Women, an AHA campaign that empowers women to take action and prioritize cardiovascular health

Women in Business Summit

JCPenney is proud to sponsor the Women in Business Summit, creating space for women to be celebrated, supported, and seen in both professional and personal power

LIFT Beauty Accelerator

Co-created by JCPenney and Rare Beauty Brands, LIFT Beauty Accelerator provides funding, mentorship, and retail access to underrepresented beauty founder

The Crown Act

JCPenney is a proud supporter of The Crown Act, which explicitly prohibits discrimination on the basis of natural hair

Latinas in Beauty

JCPenney is proud to support Latinas in Beauty, an organization dedicated to cultivating equity and increasing representation for Latina-owned brands

From Chair to Boss

JCPenney Salons serve as an access point for From Chair to Boss, a program connecting participants with mentors, educators, and beauty industry leaders to equip them with knowledge, networks, and confidence to turn their craft into a sustainable career

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Find a Store

Find a Store

8/24-10/4

Swatch 3 foundation colors on jawline to determine proper shade

Correct/conceal facial redness, blemish, and under-eye darkness

Enhance appearance and color of lips

Shape & fill for beautiful brows

Enhance your eyes with a bold wing.

Learn more

Select locations only

Select locations only

Select locations only

JCPenney is the official beauty partner of Go Red for Women, an AHA campaign that empowers women to take action and prioritize cardiovascular health

JCPenney is proud to sponsor the Women in Business Summit, creating space for women to be celebrated, supported, and seen in both professional and personal power

Co-created by JCPenney and Rare Beauty Brands, LIFT Beauty Accelerator provides funding, mentorship, and retail access to underrepresented beauty founder

JCPenney is a proud supporter of The Crown Act, which explicitly prohibits discrimination on the basis of natural hair

JCPenney is proud to support Latinas in Beauty, an organization dedicated to cultivating equity and increasing representation for Latina-owned brands

JCPenney Salons serve as an access point for From Chair to Boss, a program connecting participants with mentors, educators, and beauty industry leaders to equip them with knowledge, networks, and confidence to turn their craft into a sustainable career

JCPenney is proud to be a member of the Fragrance Foundation, a community dedicated to elevating the artistry and innovation of fragrance