Celebrating Women’s History & Empowerment

Discover and Support Women Owned or Founded Brands

In honor of Women’s History Month, JCPenney is proud to spotlight our Women Founders or Owners like Shades by Shan, Flawless, Martha Stewart, Mesa Mia, Liz Clairborne, RMS Beauty, It’s a 10 Haircare and Dose of Colors, among many more, featuring their assortment and celebrating their contributions to the community and beyond.

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Honoring Women & Giving Back 

Our associates who are leaders within our JCPenney Business Resource Groups embody a unified sisterhood. They gathered and shared how their individual journeys and experiences contribute to the unity and strength of who they are as women.

To further celebrate, our group of women associate designers, the JCPenney Creative Coalition, curated the Hope & Wonder collection for all women and JCPenney is donating to Susan G. Komen, to help end breast cancer forever.

Also, to honor women impacting their communities—the everyday heroes who go above and beyond to make everybody count— with our Women Making Change Donation giveaway, JCPenney will donate to the nonprofits they are working or volunteering for. Learn More and apply.