Jewelry & Watches Store

Online only. Last Day! JEWELRY FLASH SALE EXTRA 40% OFF* already reduced 35-60%, select styles, with code. *Exclusions & detailsExclusionsJewelry Flash SaleJewelry Flash SaleJewelry Flash SaleJewelry Flash Sale
EXTRA 35% OFF* with JCPenney Credit Card & Coupon or Code: MOMGEMS Fine jewelry | select styles  already reduced 35-60% OFF | Ends 4/17

EXTRA 40% OFF*

Fine Jewelry 
already reduced 35-60% off with code: 4SPARKLE 
select styles / ends 4/14

Mother’s Day Gifts It’s her time to shine! Forget the  flowers and give her a gift that lasts.

Mother's Day Gifts

It's her time to shine! Forget the 
flowers and give her a gift that lasts.

EXTRA 15% OFF* with coupon or code: MOMGEMS Fine & fashion watches | select styles  already reduced 15-50% OFF Ends 4/17

EXTRA 15% OFF*

with coupon or code: MOMGEMS
Fine & Fashion Watches | select styles
already reduced 15-50% OFF
Ends 4/17

EXTRA 35% OFF* with JCPenney Credit Card &  Coupon or Code: MOMGEMS Personalized jewelry |select styles  already reduced 55% OFF  Ends 4/17

EXTRA 40% OFF*

personalized jewelry | select styles
already reduced 40-65% OFF
with code: 4SPARKLE
Ends 4/14

$15 white sapphire yes, please. JCPenney Rewards members: Save 80% Lab-created white sapphire in sterling silver $15 ea., reg. $74.98 ea. Limited time special, while supplies last.

Save 80%

Lab-created white sapphire in sterling silver
 $15 ea., reg $74.98 ea. Limited time special, while supplies last. 
 Excluded from coupons & rewards.

40-65% OFF Fashion Jewelry & Fashion Silver select styles

EXTRA 40% OFF*

Fashion Silver & Fashion Jewelry
already reduced 40-65% OFF
with code: 4SPARKLE
select styles | Ends 4/14

Diamond jewelry guide Diamonds are the earth’s hardest  mineral. But that doesn’t mean  buying them should be.

Diamond jewelry guide

Diamonds are the earth's hardest mineral, but that doesn't mean buying them should be.

Gemstone buying guide View our gemstones and learn what makes each one unique.

Gemstone buying guide

View our gemstones and learn
what makes each one unique.

Jewelry Education Learn about the 4Cs, metal types

Jewelry Education

Learn about the 4C's, metal types and so much more!

Special Financing Available

Special Financing

24 or 12 months Special Financing on qualifying fine jewelry and watch purchases by 12/31/21 on a JCPenney Credit Card. Get Details

Special Deals

Up To 80% Off Fine Jewelry

Time For A Deal

Up To 50% Off Watches

Shop from the Jewelry Store at JCPenney

Achieve a perfectly polished look with items from the jewelry store at JCPenney. Whether you're looking for the ideal engagement ring for your significant other, a fine necklace and pendant, or stylish fashion jewelry that mixes and matches well for everyday wear, our jewelry store has pieces that suit your needs, style, and budget. If you're looking for a memorable holiday gift, or special birthday gift, then JCPenney is the place to shop.


Present high-end watches to dads, husbands, or brothers, or give your niece or daughter personalized jewelry to commemorate her graduation. Fine jewelry, such as a 14-karat gold and diamond anniversary ring, makes a great choice for celebrating life's events, while matching jewelry sets with a necklace, bracelet, and pair of earrings are great options for wives, moms, and daughters for special occasions.


Jewelry & Watches to Elevate Your Look

Simple yet elegant fine jewelry is sure to enhance your style. Diamond stud earrings exude classic beauty and pair well with almost any outfit, while 14-karat gold hoops offer a discreet accent that lends a hint of class to everyday attire. From traditional pearl necklaces that mesh well with formal gowns and plain chains with cross pendants that display your faith, to pendant necklaces flush with birthstones and name or initial designs ideal for everyday wear, fine necklaces from our jewelry store deliver big on beauty and fashion.


Experiment with fun and funky styles by choosing boldly colored fashion jewelry pieces with chunky design elements, or opt for pieces that add flair to special event clothing like ornate chandelier earrings or silver jewelry like stacked bangle bracelets. Whether you have simple tastes or prefer more elaborate accessories, the JCPenney jewelry store has you covered with fashionable designs that meet your style requirements.


Shop Personalized Jewelry for all>>>>

Shop Gemstone Jewelry for all >>>>

Shop Fashion Jewelry for all >>>>