Asian American Pacific Islander Heritage Month
KimChi Chic Beauty
by Kim Chi
Visha Skincare
by Purvisha Patel, M.D.
Jason Wu Beauty
by Jason Wu
NCLA Beauty
by Elin and Anh-Thu Dannerstedt
Velour Beauty
By Mabel Lee
By Wishtrend
by Soungho Park
Celebrate Asian American Pacific Islander Heritage Month with JCPenney
How has your culture and its time-honored traditions shaped who you are as an individual today? This May, take a moment to celebrate the history and achievements of Asians and Pacific Islanders in the US during AAPI Heritage Month. If you’re looking for ways to mark the occasion, consider visiting a museum showcasing AAPI art and history, reading books and listening to podcasts from AAPI authors and creators, or shopping from AAPI-owned businesses. This includes shopping AAPI owned or founded brands and the Hope & Wonder Asian American Pacific Islander Heritage Month collection here at JCPenney! The JCPenney Creative Coalition collaborated on this collection that helps them “tell stories that enrich and educate while spearheading impactful change.” All proceeds will benefit The Asian American Foundation (TAAF), a nonprofit that connects leaders, luminaries, and communities to change the treatment of and trajectory for AAPIs everywhere. To celebrate AAPI Month, JCPenney will donate to TAAF, serving the AAPI community in their pursuit of belonging and prosperity.
Discover and Support Asian American Pacific Islander Owned or Founded Brands
Explore our inclusive beauty collection featuring an assortment of must-have products from AAPI owned or founded brands. Elin and Anh-Thu Dannserstedt are creating deliciously scented vegan and cruelty-free lip treatments that tickle the senses with one of a kind formulars from NCLA Beauty. Treat your skin with Visha Skincare from Dr. Purvisha Patel or Wishtrend from Soungho Park and find simple, safe, intentional skin-care products that deliver results and are suitable for women and men of all skin types. And when it comes to color cosmetics, shop Jason Wu Beauty by Jason Wu for lipsticks, eyeshadows, cc creams, and more. Want luminous lashes? Shop Velour Beauty founder Mabel Lee's perfect 3D false lashes. Not sure where to start? Check out our AAPI beauty kit to try out our favorite beauty products from the AAPI-owned or founded collection.