Mission and Values
JCPenney is a company built upon the Golden Rule – the concept of treating others the way we’d like to be treated – and we’ve operated in this spirit since our founding in Kemmerer, Wyoming, over 110 years ago. Today, we continue to honor our heritage by offering a broad assortment of products from a leading portfolio of private, exclusive and national brands.
Our culture is fueled by the Warrior Spirit of approximately 90,000 associates across the globe. We believe the values of loyalty, passion, courage and service define who we are and how we serve our customers.
JCPenney proudly serves our valued customers at approximately 850 stores across the United States and Puerto Rico, and online at jcp.com. Our operations are supported by a variety of U.S. and internationally based support facilities, including our Home Office in Plano, Texas; a network of 11 supply chain facilities; a New York City design studio; eight international buying offices; nine quality assurance offices in multiple cities across the world; and a global in-house center located in Bangalore, India.
In 1963, JCPenney issued its first mail order catalog, forever changing the way Americans shop. In 1994, we revolutionized shopping again as one of the first national retailers to embrace e-commerce by launching jcp.com, one of the largest retail websites in America. Today, JCPenney is on a mission to meet the digital needs of the 21st-century shopper, investing in the technology and resources to advance the way many customers prefer to shop. We're making the shopping experience easy and seamless across all channels and devices, offering convenient delivery and pickup options so customers can enjoy their purchases at the click of a button.
JCPenney is committed to reporting environmental standards across all operations and supply chain. With over 600 ENERGY STAR™ certified buildings and counting, a goal to recycle 85% of the Company's annual waste by 2020, actively reducing greenhouse gas emissions and much more, JCPenney integrates sustainability in all aspects of our operation.
JCPenney is one of the largest purchasers of clothing, shoes, accessories and household items to be sold in the United States and Puerto Rico, and the company has a rich history of product development and design dating back to 1914. With decades of global sourcing and and quality assurance experience, and partnership with nearly 400 suppliers, we deliver industry-leading private brand products that customers love with the style, quality and value they expect.
We recognize that sustaining strong relationships with suppliers is essential, and we're committed to responsible corporate citizenship by advancing social, environmental and ethical standards across our operations. Information related to these standards can be accessed in the following documents: