New & Now

Find fresh lifestyle & fashion inspo, plus helpful how-tos for home, family, gifting and style, all in one place.

Dorm life

Tips & tricks to setting up your space!

Styles you need now!

Because you’ll want to live in them all summer long

Hot Picks For The Season

Practical to trendy, there’s a perfect present for everyone on your summer

Build-A-Bag

From pink shades to the perfect sundress, the five essential items in the perfect getaway bag...

Sun’s out, fun’s on!

3 trends to add to your summer rotation

Meet Walker Hayes

Get to know the ultimate family man—the country music sensation behind our latest men’s collection.

Celebrating Pride Month 

We’re giving voice to LGBTQ+ history and legacy through the stories and designs of our associates.

Celebrating Juneteenth 

We’re honoring the Black community through the lived experience of our JCPenney associate families and pioneer Dr. Opal Lee.

Celebrating AAPI Heritage Month

An exclusive collection designed to uplift, educate + inspire.

Celebrate her, all day long

Check out our ideas for how to surprise & pamper Mom!

New + fresh

From soft suiting to boho-chic interiors, see what’s poppin’ for spring. 

Fresh Picks For Spring

For them or for you, here’s what’s giving us spring fever.

Escape to your retreat

Create an “outdoor room” to extend your living space

Valentine’s Day Gift Picks

Get gift ideas for everyone from your beloved to your besties. 

Get In On The Trends

From balletcore to big home trends, see what everyone’s eyeing & buying.

Meet LaDarius Campbell

The men’s style influencer uses his passion for fashion to take versatility to the next level.

Resolution Solutions

How to get your year in gear!

Best Proposal Ever

So you're ready to say "I do"! Let us help you find the perfect ring & make the moment magical.

Discover Your Style

Tips & ideas to upgrade your space!

Wish Lists, Granted

Surprise friends, family & fur babies with the perfect gift!

Happy Holidays

Embrace new ways to celebrate the season ahead.

Lights, Camera, Action!

Tips & tricks for taking holiday photos like the pros.

Hosting Is Your Jam

Get your home ready for the holidays and win at hosting.

Tips From Top Shoppers!

Learn how to get the most out of Black Friday without blowing your budget—or your cool! 

Your Fall Oasis Awaits

Create an inviting outdoor space to enjoy all season.

Spiced-Up Style

Check out four trends in apparel, home & beauty you’ll be seeing everywhere this season.

Top Gifts Revealed

Whoever deserves to be spoiled, surprise them with the best gift!

Trend Report

Here's the six top trends you want in your closet, on your wall and your wrist this fall.

Stand Out All Summer

Punchy pigments. Shimmer & glimmer. Electric metallics.

Less Stress. More Success.

From sleep schedules to packing the perfect lunch, get them off to a great school year! 

College Living

Know a dorm dweller looking to spruce up their space? Check out tips & tricks for upgrading their home away from home.  

The Perfect Present

The best gifts to give babies, dads, grads, newlyweds and nesters right now!

Best Hacks: Vacation

Unplug. Recharge! It's time to take on the tropics.

Good Vibes Only

Coasting through summer in all the neutrals like us? Bring nature’s palette to life with serious monochrome mood. Here’s how we like it. 

Let's hear it for Mom!

We've got a few ideas to make it her best day ever! From morning to night, check out these all-day ways to celebrate. Celebrate Mom & make it her best day ever!

Meet Missy Franklin

See her new collaboration with Sports Illustrated and learn more about the five-time Olympic gold medalist! Her swimwear line is only available for a limited time, so be sure to check it out!

C’mon, Get Happy!

Nothing puts a spring in your step like a quick refresh. From lamps to lipstick, read on for the one’s we’re talking about this season.

Prabal Gurung

For this exclusive capsule of 25 dresses and jumpsuits, Prabal created a collection that celebrates all women. Limited time only!

Everything In Its Place

Organize like a pro with tips, tricks & ideas for getting your home back in order.

Skincare Made Easy

Let's achieve your healthiest complexion ever! Get pro tips, ingredient recommendations & more. 

Top Dog

We’re putting senior dogs in the spotlight.

Let’s Celebrate

Learn more about the real families featured in our holiday 2022 commercial.