The Inside Lane

Audi Crooks

"I'm intentional about who I am and how I show up. That extends to fashion. Whether it's keeping things cute when heading to class or adding some edge for a meetup with friends, it's about feeling confident and not letting outside noise dictate your style. JCPenney understands that, and they're making it attainable for everyone."

KK Arnold

“I’ve always let one piece do the talking. The right jacket, unexpected sunglasses, that statement jewelry. That confidence didn’t come from a stylist or a budget. It came from knowing who I am. JCPenney’s “Inside Lane” is built on that same idea: your fit should reflect you, not your price tag. These looks are for every woman who walks into a room ready to take over.”

Stef Dolson

"I've been in the league long enough to know that personal brand and visibility matter. Tunnel fits became this cultural moment where athletes have the chance to express themselves authentically. My personal style shifts constantly and that freedom should belong to everyone. JCPenney’s Inside Lane gives us all the chance to tell our story through fashion."

Gabriela Jaquez

"Fashion is part of my game, on and off the court. Growing up, I'd head to the Camarillo JCPenney every back-to-school season—that's where I learned that real power comes from accessibility, not price tags. I chose to be part of 'Inside Lane' because JCPenney understands what luxury brands miss: confidence doesn't require exclusivity. I handpicked these fits to give every woman the freedom to command her space and own her moment, unapologetically."

Jackie Young

"JCPenney was a huge part of my life growing up in Princeton, Indiana. My family and I would spend hours picking out clothes that made us feel good about ourselves. That’s why being a part of JCPenney’s Inside Lane means everything to me. Great style and fun clothing should be available to everyone, at any price point. That's what JCPenney did for me growing up, and now I get to do it for others.”

The Inside Lane Puts Access in Play
Featuring looks selected by KK Arnold, Gabriela Jaquez, Jackie Young, Audi Crooks, and Stef Dolson, this collection is designed to make elevated, athlete-inspired fashion more accessible. Each edit reflects a unique point of view—from sporty and street-inspired to minimal and bold—making it easier to find pieces that fit your style without the pressure or the price tag. Discover versatile women’s fashion that brings style within reach, every day.