Notice to California Residents - Your California Privacy Rights Under California law, a California resident with whom jcpenney has an established relationship has the right to request certain information with respect to the types of personal information jcpenney has shared with third parties for their direct marketing purposes, and the identities of those third parties, within the immediately preceding calendar year, subject to certain exceptions. All requests for such information must be in writing and sent to: J.C. Penney Corporation, Inc., P.O. Box 10001, Dallas, TX 75301. Attention: Corporate Customer Relations. This same California law permits jcpenney to provide you, in response to your written request, with a cost-free means to choose not to have your information shared rather than providing the above described information. You may exercise that choice by any of the means described under “Sharing with Other Companies”.