Toys & Games for Kids

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Character Shop

Give playtime a creative boost with Care Bears, Peppa Pig and more | Coupon excluded.

LEGO Shop

From superheroes and villains to characters like Stitch - LEGO lets them build on imagination | Coupon excluded.

Shop Kids' Toys & Games Only at JCPenney

As Buzz Lightyear says, "To infinity... and beyond!" That's the level of excitement and selection you'll find within JCPenney's toy department. Whether kids are interested in action figures or dolls, ride-on toys, or soft and cuddly stuffed animals, there's plenty of toys and games to make all their dreams come true. We also carry super fun educational games. Discovery Kids offers up science sets and other hands-on learning toys to keep their little noggins in constant use. Other brands like Fisher Price and Melissa & Doug get younger kids started on early play so they learn cognitive and gross motor skill development. Indoor games and puzzles are also good toys to practice reading, counting, and social skills. After all, sharing is an important part of learning!


Kids Can Be Whatever They Want to Be

We all want our kids to grow up to become whatever they dream of being. Why not start now in encouraging them to pretend big? Role play is a crucial component of childhood. Pretending to be a superhero, princess, chef, doctor, or athlete is great fun. Dress-up costumes help kids really get into character. Dresses, outfits, shoes, and accessories from Disney Collection or Marvel are magical pieces to help pretend play come to life. Check out the Character Shop to find their character from their favorite shows or movies (Star Wars anyone?) organized with all items they'll love.


Toys and games are not just for kids, either. It's more important than ever to spend time with the entire family. Outdoor play is a healthy way to keep active and have fun. Enjoy a new sport. Ride around the neighborhood on a bicycle, scooter, or skateboard. (Don't forget the helmet!) Or, have a friendly fire game around the yard with toy blasters. And if you're just wanting to spend time inside, we have a great assortment of indoor games and LEGO sets that will keep the whole family engaged. Check out the entire collection and start shopping at JCPenney today!


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