Juneteenth

Buttah

by Dorian Renaud

Black Opal

by Desiree Rogers and Cheryl McKissack

Sienna Naturals

by Issa Rae and Hannah Diop

GOLF le FLEUR*

by Tyler, The Creator

Flawless

by Gabrielle Union

SimStyled

by Larry Sims

Urban Hydration

by Vontoba & Psyche Terry

Shaquille O'Neal Fragrance

by Shaquille O'Neal

Black Girl Sunscreen

by Shontay Lundy

BeautyStat

by Ron Robinson

Indigo Road

by Egypt Sherrod

Designing for the greater goodShop All

Celebrate Freedom, Progress, and Respect this Juneteenth

It’s officially a national holiday! Juneteenth, or June 19th, marks the effective end to slavery in the US. While there’s still work to be done, take a moment to celebrate freedom, progress, and respect for the Black community. We’re proud to partner with Dr. Opal Lee, Grandmother of Juneteenth, for another year. Our Hope & Wonder Juneteenth collection benefits Unity Unlimited Inc., sponsor of Opal’s Walk for Freedom honoring Juneteenth National Independence Day. The 2.5 mile walk represents the years between Lincoln’s Emancipation Proclamation and the freeing of the last slaves in Texas. We invite you to mark the occasion by amplifying Black voices, supporting Black communities, and walking in solidarity wherever you are.


Explore JCPenney’s Juneteenth Collection

The JCPenney Creative Coalition has created a Juneteenth collection that represents the ongoing fight for racial justice while also serving as a reminder of the importance of family, community, and coming together in celebration of our shared history and culture. Shop our new Hope & Wonder unisex graphic T-shirts featuring the colors of the Juneteenth flag to make a bold statement. Celebrate Black beauty with canvas wall art from Black artists like Dan Houston and Bria Nicole. For a daily reminder highlighting Black strength and spirit, pick up a notepad or notebook from our collection. Join JCPenney as we spotlight our partners and shop up for Juneteenth this year.


Shop The Juneteenth Collection >>>