Jewelry Buying Guide > Diamond Guide

Find The Perfect Diamond

With JCPenney's helpful guides and top notch customer service, you are ensured to find a piece that you will treasure forever.


Diamonds come from nature in many different colors. Color changes happen when certain elements exist inside diamonds when they are formed.

Diamond Cut

An ideal cut diamond reflects almost all the light that enters it, and is among the rarest cuts. The terms to  diamond’s cut are: Fire, Brilliance, and Scintillation. Fire refers to the light dispersion that appears as flashes of rainbow colors. Brilliance refers to the light reflected in and out of the diamond. Scintillation speaks to the pattern of dark and light facets that intensely sparkles when the diamond is moved.

Find The Perfect Size

It's easy to find the perfect size and our jewelers are always here to help if resizing is necessary.

Choosing The Carat Weight

Looking for the perfect diamond for that special someone? Check out our helpful engagement ring guide.

Shop By Weight

*Not actual size, image enlarged to emphasize scale.

Discover The Latest Trends

Rose Gold Settings

Shop our selection of Rose Gold Rings


Shop our selection of Diamond Stackable Rings