people. passion. purpose.
The JCPenney Supplier Diversity initiative was formalized in 1972 when the Company became one of the founding members of the National Minority Supplier Development Council (NMSDC), and subsequently, the Women's Business Enterprise National Council (WBENC).
Since its inception, JCPenney has been recognized for fostering an inclusive workplace for our associates and partners. Some of the most notable recognition includes that of Olive Tree Publishing Inc., the publisher of Black EOE Journal, Hispanic Network Magazine and Professional Woman's Magazine, recognizing JCPenney at the "Top Retailer and Top Supplier Diversity Program" awards. The organization also recognized JCPenney in its 2009 "Best of the Best" annual review series, being chosen among 900 leading corporations for achieving excellence in diversity by expanding career advancement opportunities for American minority groups.
We're connecting and engaging our customers like never before, while also shifting perceptions of JCPenney by inviting them to rediscover the incredible style and value we have to offer. This is only enhanced by having a diverse portfolio of suppliers. JCPenney recognizes that supplier diversity can serve as a competitive advantage for the business because it:
- Promotes innovation through the entrance of new products, services and solutions
- Provides multiple channels from which to procure goods and services
- Drives competition (price and service levels) between the company's existing and potential vendors
- Allows a company to take advantage of new business expansion opportunities as new consumer needs emerge based upon shifting demographics
- Demonstrates an organization's commitment to doing business, beyond consumerism, in diverse markets
- Showcases the company's interest in and commitment to the economic growth of all communities