Our Biggest Jewelry Sale of the Season  UP TO EXTRA 30% OFF* Jewelry already reduced 35-60%   select styles | *Learn MoreCoupon HubBiggest Jewelry SaleBiggest Jewelry SaleBiggest Jewelry Sale

Jewelry & Watches Store

UP TO EXTRA 35% OFF* Jewelry already reduced 35-60% select styles | *Learn More shop now

UP TO 70% OFF Jewelry

after EXTRA 25-30% OFF* 
select styles 
*Learn More

15-50% OFF Watches +EXTRA 10% OFF* with coupon select styles

15-50% OFF Watches

+EXTRA 10% OFF*
select styles

15-50% OFF  Fine & Fashion Watches +EXTRA 15% OFF* select styles

X-Five Smartwatch

with bonus strap
Excluded from coupons & rewards.
reg. $90 ea.  

Treat Yourself Do something just for you. Because everyone deserves a little splurge now and then.

Treat Yourself

Everyone deserves a 
little splurge now and then.

EXTRA 40% OFF*  Fashion Silver & Fashion Jewelry already reduced 35-60%  select styles

EXTRA 30% OFF*

Fashion Silver & Fashion Jewelry
already reduced 40-65%
select styles

Diamond jewelry guide Diamonds are the earth’s hardest  mineral. But that doesn’t mean  buying them should be.

Diamond jewelry guide

Diamonds are the earth's hardest mineral, but that doesn't mean buying them should be.

Gemstone buying guide View our gemstones and learn what makes each one unique.

Gemstone buying guide

View our gemstones and learn
what makes each one unique.

Jewelry Education Learn about the 4Cs, metal types

Jewelry Education

Learn about the 4C's, metal types and so much more!

Special Financing Available

Special Financing

24 or 12 months Special Financing on qualifying fine jewelry and watch purchases by 12/31/21 on a JCPenney Credit Card. Get Details

Special Deals

Up To 80% Off Fine Jewelry

Hot Deals

Special Deals

Up To 80% Off Fine Jewelry

Time For A Deal

Up To 50% Off Watches

Hot Deals

Time For A Deal

Up To 50% Off Watches

Shop from the Jewelry Store at JCPenney

Achieve a perfectly polished look with items from the jewelry store at JCPenney. Whether you're looking for the ideal engagement ring for your significant other, a fine necklace and pendant, or stylish fashion jewelry that mixes and matches well for everyday wear, our jewelry store has pieces that suit your needs, style, and budget. If you're looking for a memorable holiday gift, or special birthday gift, then JCPenney is the place to shop.


Present high-end watches to dads, husbands, or brothers, or give your niece or daughter personalized jewelry to commemorate her graduation. Fine jewelry, such as a 14-karat gold and diamond anniversary ring, makes a great choice for celebrating life's events, while matching jewelry sets with a necklace, bracelet, and pair of earrings are great options for wives, moms, and daughters for special occasions.


Jewelry & Watches to Elevate Your Look

Simple yet elegant fine jewelry is sure to enhance your style. Diamond stud earrings exude classic beauty and pair well with almost any outfit, while 14-karat gold hoops offer a discreet accent that lends a hint of class to everyday attire. From traditional pearl necklaces that mesh well with formal gowns and plain chains with cross pendants that display your faith, to pendant necklaces flush with birthstones and name or initial designs ideal for everyday wear, fine necklaces from our jewelry store deliver big on beauty and fashion.


Experiment with fun and funky styles by choosing boldly colored fashion jewelry pieces with chunky design elements, or opt for pieces that add flair to special event clothing like ornate chandelier earrings or silver jewelry like stacked bangle bracelets. Whether you have simple tastes or prefer more elaborate accessories, the JCPenney jewelry store has you covered with fashionable designs that meet your style requirements.


Shop Personalized Jewelry for all>>>>

Shop Gemstone Jewelry for all >>>>

Shop Fashion Jewelry for all >>>>