Celebrating Juneteenth 2024

Celebrate Juneteenth 2024 at JCPenney

We’re honoring the Black community through the lives experience of our JCPenney associate families and pioneer Dr. Opal Lee. For this year’s celebration of freedom, the JCPenney Creative Coalition designed pieces combining African flag colors, the spirit of summer cookouts, and the triumph of the plight of Black people in the US. It’s our largest collection yet, with dresses, shorts, and tees to create family matching moments to wear June 19th and beyond.

Our family comes together to celebrate the resilience of our culture through food, storytelling, and family games. – Roberta, Human Resources

Q&A with the JCPenney Community

Q: Tell us about the collection.

A: The theme is “Celebration of Freedom.” We were inspired by the history of ancestors and the steadfast work ands advocacy of Dr. Opal Lee. As members of the Black community, we have worked tirelessly to ensure it is a positive reflection of Juneteenth and what it means to the culture. – Krystal, Sr. Designer

Q: What does this moment mean to you personally?

A: It’s an opportunity to recognize the end of enslavement for Black people in America and to connect with our family, especially our elders. – Roberta, Human Resources

Q: How do you stand with your community?

A: By being true to myself, no matter what room I’m in. By sharing my experiences and wisdom with others so that they can walk a less burdened path than what I had to travel. – Michael, District Manager.