New & Now
Find fresh lifestyle & fashion inspo, plus helpful how-tos for home, family, gifting and style, all in one place.
Effortless entertaining
The object of a party is to have fun - and that includes you! Learn how to spend less time in the kitchen and enjoy more time with guests.
The right moment, the right ring
Want to nail the proposal? Follow these steps to “yes!”
Small-Space Ideas
Mini makeover, major upgrade!
Fall Fashion Preview
From grunge moto to tonal chic, this season’s standouts are across the board
Save, don’t splurge!
These beauty faves give you the same look as pricier versions
5 ways to have a cool blue summer
Dive into the season's most refreshing hue
Dorm life
Tips & tricks to setting up your space!
Styles you need now!
Because you’ll want to live in them all summer long
Hot Picks For The Season
There’s a perfect present for everyone on your list
Build-A-Bag
From pink shades to the perfect sundress, the five essential items in the perfect getaway bag...
Sun’s out, fun’s on!
3 trends to add to your summer rotation
Meet Walker Hayes
Get to know the ultimate family man—the country music sensation behind our latest men’s collection.
Celebrating Pride Month
We’re giving voice to LGBTQ+ history and legacy through the stories and designs of our associates.
Celebrating Juneteenth
We’re honoring the Black community through the lived experience of our JCPenney associate families and pioneer Dr. Opal Lee.
Celebrating AAPI Heritage Month
An exclusive collection designed to uplift, educate + inspire.
Celebrate her, all day long
Check out our ideas for how to surprise & pamper Mom!
New + fresh
From soft suiting to boho-chic interiors, see what’s poppin’ for spring.
Fresh Picks For Spring
For them or for you, here’s what’s giving us spring fever.
Escape to your retreat
Create an “outdoor room” to extend your living space
Valentine’s Day Gift Picks
Get gift ideas for everyone from your beloved to your besties.
Get In On The Trends
From balletcore to big home trends, see what everyone’s eyeing & buying.
Meet LaDarius Campbell
The men’s style influencer uses his passion for fashion to take versatility to the next level.
Resolution Solutions
How to get your year in gear!
Discover Your Style
Tips & ideas to upgrade your space!
Wish Lists, Granted
Surprise friends, family & fur babies with the perfect gift!
Happy Holidays
Embrace new ways to celebrate the season ahead.
Lights, Camera, Action!
Tips & tricks for taking holiday photos like the pros.
Hosting Is Your Jam
Get your home ready for the holidays and win at hosting.
Tips From Top Shoppers!
Learn how to get the most out of Black Friday without blowing your budget—or your cool!
Your Fall Oasis Awaits
Create an inviting outdoor space to enjoy all season.
Spiced-Up Style
Check out four trends in apparel, home & beauty you’ll be seeing everywhere this season.
Top Gifts Revealed
Whoever deserves to be spoiled, surprise them with the best gift!
Trend Report
Here's the six top trends you want in your closet, on your wall and your wrist this fall.
Stand Out All Summer
Punchy pigments. Shimmer & glimmer. Electric metallics.
Less Stress. More Success.
From sleep schedules to packing the perfect lunch, get them off to a great school year!
College Living
Know a dorm dweller looking to spruce up their space? Check out tips & tricks for upgrading their home away from home.
The Perfect Present
The best gifts to give babies, dads, grads, newlyweds and nesters right now!
Best Hacks: Vacation
Unplug. Recharge! It's time to take on the tropics.
Good Vibes Only
Coasting through summer in all the neutrals like us? Bring nature’s palette to life with serious monochrome mood. Here’s how we like it.
Let's hear it for Mom!
We've got a few ideas to make it her best day ever! From morning to night, check out these all-day ways to celebrate. Celebrate Mom & make it her best day ever!
Meet Missy Franklin
See her new collaboration with Sports Illustrated and learn more about the five-time Olympic gold medalist! Her swimwear line is only available for a limited time, so be sure to check it out!
C’mon, Get Happy!
Nothing puts a spring in your step like a quick refresh. From lamps to lipstick, read on for the one’s we’re talking about this season.
Prabal Gurung
For this exclusive capsule of 25 dresses and jumpsuits, Prabal created a collection that celebrates all women. Limited time only!
Everything In Its Place
Organize like a pro with tips, tricks & ideas for getting your home back in order.
Skincare Made Easy
Let's achieve your healthiest complexion ever! Get pro tips, ingredient recommendations & more.
Top Dog
We’re putting senior dogs in the spotlight.
