Toys & Games for Kids

Imagination is Infinite with Kids Toys from JCPenney

As Buzz Lightyear says, "To infinity and beyond." That's the level of excitement and selection you'll find at JCPenney's toy department. Whether kids are interested in action figures or dolls, ride-on toys or soft, cuddly stuffed animals, there's plenty of toys and games to make all their dreams come true.

Shhhh…They Don't Realize They're Learning

Our games and toys are so fun, kids won't even know they're educational too. Discovery Kids offers up science sets and other hands-on learning toys to keep their little noggins in constant use. Fisher Price gets younger kids started on early play so they learn cognitive and gross motor skill development. Games and puzzles are good items to practice reading, counting and social skills. After all, sharing is an important part of learning!

Kids Can Be Whoever They Want to Be

We all want our kids to grow up to become whoever they dream of being. Why not start now in encouraging them to pretend big? Role play is a crucial component of childhood. Pretending to be a superhero, princess, chef, doctor or athlete is great fun. Dress-up costumes help kids really get into character. Dresses, outfits, shoes and accessories from Disney Collection or Marvel are magical pieces to help pretend play come to life. Check out the Character Shop to find their character from their favorite shows or movies (Star Wars anyone?) organized with all items they'll love.

Toys and games are not just for kids, you know. It's more important than ever to spend time with the entire family. Outdoor play is a healthy way to keep active and have fun. Enjoy a new sport. Ride around the neighborhood on a bicycle, scooter or skateboard. (Don't forget the helmet!) Or, have a friendly fire game around the yard with toy blasters. Anytime is a good time for playtime.

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