Bath Towel Guide

Looking for towels? We have the top types! 

From towel size, to material, to weight, to construction, our helpful guide makes it a cinch to stack up your wants and needs to find the best bath towels for you. JCPenney offers the perfect high quality bath towels to turn any bathroom into a self-care oasis!  

Material Matters

When searching for the best towels for your bath be sure to consider the different towel material types to make your morning or nighttime routine rejuvenating and relaxing.  

Turkish Cotton Towels

This premium cotton is grown exclusively in Turkey, and is prized for its extra-long fibers. This long staple creates incredibly soft, absorbent, and durable turkish towels. Turkish cotton is a popular choice for high-end hotels and spas.  

Egyptian Cotton Towels

A five-star choice and JCPenney fan favorite, this superior, high quality cotton is incredibly soft and absorbent, yet strong. This cotton grown exclusively in Egypt is also prized for it's extra-long fibers. This long staple creates supremely dense and durable towels. 

Organic Cotton Towels

A smart and sustainable choice, organic cotton is made from cotton grown without the use of toxic pesticides, herbicides, and fertilizers. Organic cotton products often follow the strict requirements of the Global Organic Textile Standard (GOTS), the worldwide leading processing standard for organic textiles, to ensure healthier homes and a greater planet for all.

Additional Towel Materials to Consider...

Microcotton Towels

This cotton is super fine with extra-long staples. These fibers create luxuriously soft and absorbent towels.

Supima Cotton Towels

Considered the cashmere of cotton, Supima cotton is known for its lavish, extra-long, strong, and absorbent fibers.

Cotton Bamboo Towels

Bamboo (rayon/lyocell) is a natural, eco-friendly fiber. It is blended with cotton towels to incorporate its natural anti-bacterial and silky soft properties.

Microfiber Towels

Microfiber towels often blen polyester and polyamide fibers. These fibers make a very absorbent material that trends to dry faster than 100% cotton towels.


Worth the Weight

GSM (grams per square meter) refers to a towels weight and density, or how thick and absorbent a towel is. GSM doesn't necessarily equate to quality, but it is useful in helping select a towel that fits your preferences. If you like thinner, lightweight towels that dry fast, look for lower gram weight towels. If you like thick, plush, and absorbent towels, select a towel with a higher GSM.

Lightweight Towels

300-449 GSM 

Midweight Towels

450-599 GSM


In The Loop

Yarn Construction 101 



The lower number of twists per-inch-of-yarn, the more plush it feels. The higher number of twists, the more durable it is.


Staple refers to the length of the fibers. Long staple contributes to softness, strength, durability and absorbency. 

Quick Dri

True to it's name, this zero twist cotton yarn dries 30% faster than other towels.

Fast Dry

Fast Dry towels are proven to dry faster than the average bath towel.

Hygro Cotton

Hygro cotton, also known as, hollow core yarns. This yarn is specially spun to have a hollow-center core. Making it softer and more absorbent wash after wash.

Ring-Spun Yarns

Made with long and short fibers twisted together to create a smoother, finer yarn.

Combed Cotton Yarns

Yarn is combed to remove the short fibers to maximize durability and strength.

2-Ply Yarns

Two yarns are plied together, creating a more substantial, bulky feel.


Built-in odor protection that keeps towels fresher longer.

Learn More About Towels Before You Buy...

Bath Towel Comparison Chart

Learn about the best bath towels brands for your every need. 
Exclusively @ JCPenney

Towel Sizing & Care Guide

Learn more about how to choose the perfect towel for your bathroom with this guide.